Hi, I’m Nika Kabiri.
I write about the forces—visible and invisible—that shape the way we decide.
Not in the language of self-help, but in the language of consequence.
Not as a brand or thought leader, but as a person trying to understand how we live.
For over two decades, I’ve studied human decision-making: how it happens, how it fails, and what it reveals about who we are. I hold a PhD in Sociology with a focus on choice theory. I’ve taught Decision Science at the University of Washington. I’ve advised companies like Amazon and Google on how people think, behave, and rationalize the irrational.
But this isn’t about credentials.
This is about the quiet collapse that happens when people believe they are thinking clearly—and aren’t. It’s about the damage we cause when our brains run on instinct, when our certainty is built on bias, when we mistake feeling right for being right. It’s about my own missteps, too: the regrets, the blind spots, the patterns I couldn’t see until everything cracked open.
This is what I write about—at the intersection of science, narrative, and moral reckoning.
What You’ll Find Here
Essays that examine how we choose, and what it costs us.
Stories about power, grief, and the structure of belief.
Ideas that refuse easy answers.
Who This Is For
You overthink everything—or you are reckless.
You want to understand why people do what they do.
You know that being smart isn’t being wise.
You know that decisions shape the world—and you want to shape yours with intention.
If You Subscribe
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